Sir Simoki develops unique and skin-friendly care products for men, with carefully selected ingredients that are 100% handmade in Germany.

- They needed brand identity that stands out on Amazon but also to express their roots and inspiration.

- I decided to pay an homage to their roots but still be present, modern and fun and so I chose a rooster mascot, a gentleman and father figure and decided to keep the brand whimsical through set of fun illustration and patterns. Designed their brand image and visuals for their website and store.