The Rømer family is behind a number of small companies, all of which produce organic products, and they have been selling vegan products since 1977.

• The design needed to express their family relation to nature, organic farming and quality of their products. They needed a design that could cover large specter of products including exclusive lines, children products, ready made products etc.

• The solution was to create a visual that could contain all the different ingredients of the products but also represent the location. The choice was to use fine hand-made illustrations that represent the star ingredient and Danish landscape. I used bold color to differentiate the products further. Clear space provided space to bread and accentuate main visual - the illustration.