01 The Flavour Project
       
     
02 The Challenge
       
     
03 The Solution
       
     
MM_Website_Moxie_Mason_The_Flavour_Project_Typography.jpg
       
     
01 The Flavour Project
       
     
01 The Flavour Project

The Flavour Project is bringing new chef designed products to the table. Their approach is contemporary with great inspiration in nature and rustic ingredients.

02 The Challenge
       
     
02 The Challenge

- The challenge was to create brand identity that brings together the farm to table approach and high end chef experience.

03 The Solution
       
     
03 The Solution

- The brand visuals are a mix of modern layout and logo and botanical drawings. I illustrated botanical plants to bring rustic element and tell a story about fresh, garden-to-table ingredients. I introduced an element that would bring the experience of chefs guidance closest to the consumer via "Chef Notes". They consist of handwritten or typed notes and advices.

MM_Website_Moxie_Mason_The_Flavour_Project_Typography.jpg